ETRA eesv, Guinardstraat 32, Gent, Belgium
Dahon, the world leader in folding bicycles, announced the launch of special edition co-branded bicycles and carrying bags with Lee jeans. The limited-edition bicycles and bags are being offered in Lee retail stores throughout Europe as part of a special sales and promotion campaign titled “Urban MobiLEEty.”
“Lee wanted to emphasize the modern, sophisticated, urban image that it has in Europe, so given our experience in urban commuting, partnering with Dahon made perfect sense,” said Joshua Hon, vice president of Dahon. “Aside from being just environmentally friendly, urban cycling is increasingly being viewed as progressive and fashionable.”
The co-branded Vitesse D7s and Jetstream P8s are on display in many of Lee’s urban boutiques across Europe and consumers purchasing a pair of jeans can enter a drawing to win a special edition bike and carrying bag. In Italy, the bikes are featured in 14 large-scale department stores throughout the country and in addition to a chance of winning a bike, consumers can also download a mobile game where the user must navigate a folding bike around obstacles in a cityscape.
“Lee’s European marketing director first heard about Dahon through Dahon's S.O.S bike program, where a special edition Dahon folding bicycle was made available to relief organizations around the world,” stated Tiziana Barbavara, Dahon’s Italian distributor. “He was impressed with the concept of urban mobility that Dahon promoted and felt that the corporate and social responsibility of the company were such that he wanted to bring Dahon and Lee together for this project."
The promotion campaign kicked off in mid-May and will last through June.
For more info, please contact:
Dahon Media Contact Europe
inMotion mar.com
Tel: +49-7141-9131-32/-31
DAHON is committed to creating green mobility solutions for people who live active,
environmentally-friendly lifestyles. More than 25 years ago DAHON ignited the
folding bicycle revolution with the introduction of the DAHON Folder, the forefather of
the modern-day folding bicycle. DAHON is the world leader in folding bicycles and is
headquartered in California, with factories and offices in Taiwan, Macau, the Czech
Republic and China.
BioLogic is a Dahon brand of cycling accessories and components designed for
urban mobility. BioLogic, Dahon, Pango, ReeCharge, and Ios are trademarks of
Dahon. iPod and iPhone are registered trademarks of Apple, Inc.
Dahon can be reached at: contact@dahon.com
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