Selected news
Shimano Nordic, France, Polska and Benelux start distribution of Dainese bike collectionTwo famous brands join hands on distribution as Dainese and the Shimano sales offices in Europe team up. Shimano will be the exclusive distributor of the Dainese bike collection in Sweden, Norway, Finland, Denmark, France, Poland, The Netherlands, Belgium and Luxembourg from July 1st, 2009. Dainese a world market leader in protection gear for motor- and action sports and Shimano see great read more Polis Conference 2009: call for papers
Polis is a network of European cities and regions from across Europe, which promotes, supports and advocates innovation in local transport. Polis strives to improve transport at local level, especially in relation to the environment & health, mobility & traffic efficiency, the economic & social aspects of transport and safety & read more London Student Residences Offering Dahon Folders to Residents
Dahon, the world leader in folding bicycles has announced the recent opening of a showcase apartment for the Hive student residence project, a series of apartment complexes catering to university students in the London area. Each apartment will come with the option of leasing a Hive cobranded Dahon Speed D7 folding bicycle to address the transportation needs of residents. Hive read more CEN postpones decision on standard for motorcyclists' protection guardrails
Early June, the CEN TC 226 on road equipment (TC226) has held its annual meeting in Berlin. The draft standard which would make guardrails safer for motorcyclists was not on the agenda for adoption. Too many comments received. FEMA will push this issue again at the next sub-committee meeting (TG1) in September.The Federation of European Motorcyclists' Associations (FEMA read more Koga takes over manufacture and distribution of Bergmönch
Cycle manufacturer Koga-Miyata will now exclusively manufacture and distribute the innovative ‘Bergmönch’ mountain sports device. Production models will be launched at the Outdoor Show in Friedrichshafen, Germany (16th-19th July 2009). The product's developers, Thomas Kaiser and Christian Wassermann, will remain closely involved in the project. Another key partner is outdoor equipment specialist read more More news
ETRA is the European professional association for independent bicycle, moped and motorcycle retailers.
Our aim is to group these retailers in Europe and to defend and further their interests. We represent some
5,000 companies, which employ approximately 11,500 people in Belgium, the Czech Republic, Denmark,
5,000 companies, which employ approximately 11,500 people in Belgium, the Czech Republic, Denmark,
France, Germany, Holland and the United Kingdom.
Furthermore, ETRA has 17 associated companies. These are international companies/organisations active in the twowheel field who believe in ETRA’s work and who have therefore chosen to support that work through their membership.
The objective of this website is to inform independent twowheel retailers on European affairs, which directly or indirectly concern their businesses. However, the information provided on the following pages will without a doubt also be useful to anybody who has to do with the European twowheel business.
We wish to develop this website into a dynamic means of communication. We want to find out which European affairs are keeping independent twowheel retailers busy. Therefore, at the end of every news item, you will find a form by means of which you can easily mail us your comments. Please do so! And don't forget to register with the "ETRA Limited" section. There you will find information reserved to retailers.
We invite all other interested parties to send us comments, criticism, suggestions, opinions, etc. through the direct E-mail link in the "ETRA Presentation" section.
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Nigel Hill,
ETRA President
copyright © 2009 European Twowheel Retailers' Association (ETRA)







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